COMMUNICATION STRATEGY

Risk Communication Australia has a clear and methodical framework for communication strategy.

Every strategy is based on an individual risk assessment incorporating psychological and socio-political factors.

Pre- and post-mitigation scenarios are defined and plotted over time, and implementation is subject to monitoring and periodic review.

We use proprietary analytical and management tools to categorise stakeholder groups according to their functions in a potential outrage or crisis scenario, to set realistic strategic objectives, and to apportion human and financial resources optimally.

We support strategy implementation with expert facilitation, content development, and logistics assistance.

Communication strategy types include:

• Precautionary risk management
• Outrage prevention and management
• Crisis planning and management
• Responding to activism
• Internal communication
• Disclosure management
• Site/option selection
• Participatory multi-criteria assessment
• Collaborative decision-making
• Social and environmental impact assessment
• Mediation and formal agreements